The APM Group organises an array of event platforms particularly geared at brand owners and converters in the FMCG sector. This event platform extends across the African continent from conferences, round table forums, seminars, workshops to training programs and custom tailored events.  The APMG event platforms are known for their in depth market insights and peer-to-peer networking.


Conferences, which are hosted annually and across the African continent, highlight a broad selection of current industry topics, trends and developments. APMG Conferences bring together expert speakers and are distinguished through extensive information sharing, keynote presentations, interactive panel discussions, Q & A sessions and comprehensive peer networking sessions.

Round Table Forums

The APMG Round Table Forums focus on specific industry issues via interactive brain storming, information sharing between peers and in-depth discussions, facilitated by an industry expert. APMG forums are timely and offer like-minded excellent opportunities to collectively and openly share thoughts, opinions and concerns, thus reaching a common understanding and approach to current matters.


APMG Seminars focus on niche segments within the FMCG sector. These seminars bring together experts in their respective disciplines for recurring meetings on defined industry topics. Our Seminars are of an educational nature, practical problems are underlined and this intimate format encourages members to actively participate, exchange ideas, raise questions and initiate debates.


APMG workshops feature intensive educational programs for those in need of in-depth knowledge and training on a specific subject. Industry experts who put an emphasis on interactive learning, exchanging ideas, information sharing and demonstrating the application of techniques and skills relating to a specific subject, lead our cross border workshops.

Training Programs - Internal & External

Custom made training programs are entirely focused on guiding and coaching the participants in-house or off-site. The training programs are intended to enhance the skills and knowledge of the participants on a particular subject matter, resulting in a better understanding of the business and becoming a (more) productive member of the organization.